What happens when you request one
Four steps. No cost at any point, and no obligation to work with us at the end of it.
Get a Free Audit- 01You reach outSend us a short note about your business and where your ads run. No call needed to get started.
- 02We build your brief with youA few plain questions about what you sell, who you want to reach, and what counts as a real sale or lead for you.
- 03BOLO AI grades your account against itYour account is measured against your brief — your goals — rather than a generic checklist.
- 04You get a ranked, plain-English fix listWritten so you can act on it yourself if you want. It's yours to keep, whether or not we ever work together.
Most audits grade every account the same. Ours doesn't.
A generic audit runs the same 60-point checklist on a plumber, a SaaS company, and a boutique fitness studio. The findings look thorough. They also ignore the only question that matters: is this account earning its spend for this business?
- Uses the same checklist for every industry
- Flags whatever deviates from an industry average
- Treats every conversion event as equal
- Judges accounts on volume, not on fit
- Produces a long PDF with no clear priority
- Builds a brief on your business before scoring anything
- Grades against your goals, not an industry benchmark
- Separates real conversions from noise
- Judges accounts on whether they earn their spend
- Ranks findings by likely revenue impact
It's diagnostic only. A human strategist decides what to change.
What the brief captures
Before BOLO AI looks at a single metric, it fills in a structured brief. This is the context every grade is measured against.
- What counts as a conversion
Not every form fill is a lead. We define the event that actually corresponds to revenue for your business.
- Target cost per lead
The number your unit economics can sustain — not an industry average.
- Funnel stage & intent level
Whether we're asking cold traffic to consider you or asking warm traffic to convert.
- The offer
What the ad is actually selling, and what makes it worth clicking versus the next result.
- Allowed topics
Products, services, and geographies you can serve — so budget stays where it can convert.
- Excluded topics
Terms, audiences, and placements you never want to pay for.
- Seasonality notes
Cycles, launches, promotions, or dead weeks that change what 'good' looks like this month.
- Conversion
- Booked & paid trip (not form fill)
- Target cost per booking
- $85 blended across seasons
- Intent
- Warm — comparing operators, ready to book within 14 days
- Offer
- Half-day inshore trips, gear + license included
- Allowed
- Coastal counties within 90-min drive
- Excluded
- Deep-sea charters, corporate events
- Seasonality
- Peak May–Sep; dead Dec–Feb
Illustrative only. Every real brief is filled in with the operator.
How an audit runs
Three steps, in order. No black box.
Learn the business
BOLO AI reads the brief and builds a model of what a real conversion looks like for you — before it looks at a single metric.
Grade against your context
Every campaign, ad group, keyword, and audience is judged against your goals — not a generic industry checklist.
Rank the fixes
Findings are prioritized by likely impact on the metric that pays your bills. Small wins go to the bottom; budget bleed goes to the top.
What you receive
A ranked, plain-English fix list — prioritized by budget impact, not by what's easiest to check off.
01The biggest budget leaks, in order of what's costing the most
02Which campaigns and ad groups are earning their spend, and which aren't
03Tracking gaps — where conversions are being counted wrong or not at all
04Structural issues (bidding, match types, audiences, negatives) that are quietly limiting scale
05Clear next actions written in plain English, not agency jargon
What BOLO AI doesn't do
The clearer we are about the boundary, the more useful the tool becomes.
- BOLO AI does not edit, pause, or manage anything in your ad accounts.
- It does not make bid changes, budget shifts, or creative decisions.
- It does not replace the strategist. It gives the strategist a defensible starting point.
- It is diagnostic. A human decides what to do next.
Ready for your free audit?
Tell us where your ads run today. There's no cost, no call required, and no obligation to work with us afterwards.
Get a Free Audit