Field Notes

Working notes from live paid-media engagements. Diagnostics, rebuilds, and the questions ad accounts should be asked.

A folded garment wrapped in tissue paper inside an open cardboard shipping box, warm neutral tones

How Should an Online Store Track Which Ads Drive Sales?

A shopper is often touched by several ads before buying, so last-click reporting credits whichever ran last. How to build a stack that sees the whole path.

September 7, 2026·5 min read

A bright, sunlit path through a young birch grove in spring, lined with fresh green leaves

SEO Strategy

Is SEO Worth It If I'm Already Running Google Ads?

SEO and Google Ads aren't competing for the same budget — paid buys attention now, SEO keeps earning it after you stop paying. Here's how to run both well.

September 4, 2026·5 min read

A single green door at the end of a narrow, sunlit stone alley, framed by warm yellow walls

Landing Pages & CRO

Do I Need a Landing Page, or Can Ads Go to My Website?

Yes, ads can point at your website — but a dedicated landing page built to match the ad usually converts more. Here's when you need one, and when you don't.

September 2, 2026·4 min read

An empty paved road stretching straight to the horizon under a bright open sky

Tracking & Analytics

My Sales Cycle Takes Months — What Should I Track?

A B2B deal that closes months after the click makes early lead counts lie. What to track now, and how offline conversions tie the deal back to the ad.

August 31, 2026·4 min read

Small wooden boats moored on calm blue water under a bright sky, empty and waiting

Seasonal Advertising

How Do You Advertise a Seasonal Business?

Seasonal businesses lose money advertising during the season itself. Why the real advertising window is the weeks before it, when customers are still planning.

August 28, 2026·5 min read

An empty sunlit outdoor patio seen from above, tables and chairs arranged but unoccupied, long shadows across the tile

Landing Pages & CRO

Why Do My Ads Get Clicks but No Leads?

The click did its job — your landing page didn't. Why message match, page speed, and a single clear offer decide whether traffic turns into leads.

August 26, 2026·4 min read

A pair of ornate wooden doors opening onto a sunlit green garden

Microsoft Ads

Are Microsoft (Bing) Ads Worth It for a Small Business?

Microsoft Advertising reaches an older, decision-maker-heavy audience Google Ads misses, at lower CPCs — but only if you build for it instead of copying your Google account.

August 24, 2026·4 min read

Footprints trailing across sunlit sand, casting sharp shadows

Tracking & Analytics

What Is Conversion Tracking, and Why Does It Matter?

A plain-English explanation of conversion tracking: what GTM, GA4, offline conversions, and call tracking actually do, and why bad tracking wastes budget faster.

August 21, 2026·4 min read

Meta Ads

Do Facebook and Instagram Ads Still Work for a Local Business?

Yes, but not by boosting posts. How Meta ads actually work for a local business: audience targeting, ad fatigue, and why measurement decides everything.

August 21, 2026·5 min read

Leaf shadows cast across a sunlit wall behind an empty wooden chair

Agency Accountability

How Do I Know If My Marketing Agency Is Doing a Good Job?

A ten-minute test to check whether your marketing agency is actually working for you, and the questions to ask about reporting, data ownership, and strategy.

August 19, 2026·4 min read

A brass balance scale on a wooden table in warm light

Google Ads Strategy

How Much Should I Actually Spend on Google Ads?

Google Ads budgets aren't a number to copy from a competitor. Here's how to work out what you can afford to spend, and why tracking has to come first.

August 19, 2026·4 min read

Empty wooden tables and chairs in a tall-windowed room full of daylight

Google Ads Strategy

Why Are My Google Ads Not Converting?

Your Google Ads get clicks but no leads? Usually the problem isn't the ads. Here's how to tell whether it's your tracking, your keywords, or your landing page.

August 18, 2026·4 min read

Sunlight falling in bright patches down a long terracotta colonnade

Google Ads Strategy

Your Ad Account Says It's Converting. Is It Counting the Right People?

A senior living account reported a conversion rate above 10%. Most of those conversions were families of current residents calling the front desk. How to audit who your conversion tag is actually counting.

July 20, 2026·5 min read

Ready to Scale?

If you're serious about growth and want paid media to become a predictable acquisition channel, let's talk.

Book a Free Consultation