Results & Case Studies | Bolo Advertising

Case studies

Inside the Work

Four engagements, told the way we'd tell you across the table: the problem, the strategy, and what changed.

A few details are kept general on purpose — client agreements and ongoing competitive situations mean we can't always share exact figures publicly. What you'll get instead is the honest shape of what happened: what was broken, what we changed, and how the account moved as a result.

Engineer reviewing paper drawings at a workshop workbench

Engagement 01

Structural Engineering Firm — Portland & Seattle

Client overview

A structural engineering firm licensed in Washington and Oregon, serving residential, commercial, and industrial clients across the Portland and Seattle metros.

The problem

No paid acquisition program existed at all. Service pages had competing calls-to-action, there was no conversion tracking of any kind, and an out-of-market phone number quietly signaled 'not local' to metro buyers.

Strategic approach

Consolidate five service pages into a tight three-ad-group search structure sized to the budget, install conversion tracking as a non-negotiable launch gate, and position the firm's genuine speed advantage — rapid response and fast turnaround on stamped drawings — against slower institutional competitors.

Execution details

Full RSA frameworks per ad group, GA4/GTM conversion tracking with attribution built before launch, metro-routed call tracking, and statewide targeting with bid emphasis on the core metros.

Long-term impact

The conversation changed from 'will paid search work' to 'how much more can we feed it.' The engagement has since expanded into commercial and industrial search, a LinkedIn strategy, and a new commercial landing page.

Engagement 02

Workforce Housing Developer — Texas & Florida

Client overview

A privately financed workforce housing developer that partners directly with school districts, cities, counties, and hospitals to build attainable housing for essential employees.

The problem

Campaigns were generating volume — from the wrong audience. A structural audit revealed a match-type inversion burning budget at several times the efficient cost per lead, a major share of search spend leaking to unqualifying intent, and a remarketing layer that had never served.

Strategic approach

Diagnose before optimizing: a comprehensive account audit presented in person, followed by sequenced fixes — negative keyword buildout, qualifier ad copy, keyword cleanup — and proactive testing toward the institutional buyers who actually sign partnerships.

Execution details

Dozens of exact-match negatives, qualifier-led RSAs, dormant keyword cleanup, remarketing threshold fix, B2B geo-keyword testing, and ultimately a full strategic repositioning of messaging and landing page around institutional decision-makers, with form logic that screens out non-qualifying inquiries.

Long-term impact

The account now points at institutional decision-makers instead of individuals who can't qualify, with a landing page and form built to protect lead quality as spend scales.

Engagement 03

Virtual Assistant Agency — Private-Practice Therapists

Client overview

A U.S.-based virtual assistant agency serving private-practice therapy and mental health practices nationwide, where platform fluency and compliance-aware workflows are the differentiators.

The problem

No Google Ads account, no GA4, no GTM — zero measurement of any kind. The landing page was a general brochure with competing CTAs and no niche-specific content, and early exploratory spend was leaking heavily to job-seeker and wrong-audience search terms.

Strategic approach

Build the measurement stack from scratch before scaling anything, then run a deliberately narrow single-ad-group structure targeting the therapist niche, separating buyer intent from job-seeker intent at the keyword level.

Execution details

GA4 + GTM conversion tracking built from zero and imported into Google Ads, phrase and exact match only with layered negatives, split-tested RSAs, and a purpose-built landing page with qualifier statements and form screening.

Long-term impact

The niche campaign proved the model, and the engagement expanded toward a second campaign for the broader service line — built on tracking the client now owns outright.

Engagement 04

Lean Manufacturing Training Organization — Northeast US

Client overview

An established, respected not-for-profit training and consulting organization serving manufacturers across the Northeast, with a decades-long reputation and a small digital footprint.

The problem

Organic search was producing a fraction of its potential, paid visibility was unfocused, and the organization had three growth mandates — a flagship annual conference, a multi-metro regional expansion, and a new vertical — that its digital presence couldn't support.

Strategic approach

Build a pillar-cluster content engine with a weekly publishing rhythm and tight keyword targeting, and concentrate paid search visibility on the core corporate training category rather than spreading thin.

Execution details

A large-scale pillar-and-cluster content architecture on a scheduled publishing calendar, keyword selection and internal linking owned end-to-end, and paid search structured by intent with the core category prioritized.

Long-term impact

An established brand's digital presence finally catching up to its real-world reputation — with paid and organic operating as one system.

More engagements

Recent Work

More engagements at a glance — different industries, same discipline.

Sport fishing charter boat on open water at dawn

Charter Fishing Company — Northern Michigan

The ads were earning strong click-through on cheap, high-intent local searches — and the dated website converted none of it. We rebuilt the site conversion-first around the booking system the client already trusted, with a dedicated landing page for every charter.

Northern Arizona desert landscape at golden hour

Senior Living Community — Northern Arizona

An audit revealed brand-name cannibalization, ads serving hundreds of miles out of area, and service calls from current residents' families inflating the conversion count. We rebuilt the account across Google and Microsoft with conversion tracking constructed from zero.

Boutique fitness studio interior in warm natural light

Boutique Fitness Studio — New Jersey

The client owned none of their own marketing data — analytics, tags, and tracking all lived with a prior vendor. We rebuilt the entire measurement stack under the client's own accounts, migrated the website, and launched an always-on local search program. They now own their data permanently.

Spa flatlay of folded towels and smooth stones

Recovery & Wellness Spa — New Jersey

An inbound referral that started as an ads request and became the full digital foundation: a zero-downtime hosting migration engineered to protect a complex email stack, site content overhaul, and conversion infrastructure built before the first dollar of ad spend.

Martial arts dojo with folded gi and black belt on the mat

Martial Arts Academy — Philadelphia

A two-year partnership. Disciplined creative testing and social-proof-led ads carried the youth program from clicks to booked tours, with plain-English reporting the coaching staff can actually read.

A bright desk with reading glasses, a pen, and an open notebook

High-Net-Worth Financial Services Firm

A new paid search program's first hundred days validated the core campaign's message-and-intent alignment while the search query data mapped a major wasted-spend leak — turning one quarter of data into the optimization roadmap.

A golden retriever lying on a sunlit rug by a window

E-Commerce Pet Brand

TikTok campaign management through a structured Business Center setup for an established consumer brand.

Standard practice

Real Work. Real Results.

Inside the Work

Structural Engineering Firm — Portland & Seattle

Client overview

The problem

Strategic approach

Execution details

Long-term impact

Workforce Housing Developer — Texas & Florida

Client overview

The problem

Strategic approach

Execution details

Long-term impact

Virtual Assistant Agency — Private-Practice Therapists

Client overview

The problem

Strategic approach

Execution details

Long-term impact

Lean Manufacturing Training Organization — Northeast US

Client overview

The problem

Strategic approach

Execution details

Long-term impact

Recent Work

What Every Engagement Gets

Tracking built before a dollar of your budget is spent — a launch gate, not an afterthought

Audit-first diagnosis — we find the structural problem before optimizing tactics

Reporting in plain English — early data flagged as early, invalid stats thrown out

You own your data — your ad accounts and analytics live under your credentials, permanently

Ready to Scale?