E-Commerce Marketing
The clearest scoreboard in business — and the hardest attribution question, because one shopper meets several ads before they buy.
What marketing actually looks like for a business like yours
You have something most businesses don't: a clean scoreboard. An order either happened or it didn't, and you can see it the same day.
The complication is credit. The same shopper might see a video, search your brand, click a shopping ad, and buy a week later on a different device. Every platform will happily claim that sale, and if you believe all of them at once you'll spend badly.
So the real work sits underneath the ads: a product feed that's accurate, tracking that survives the browser's privacy rules, and one honest view of what's actually driving revenue. Get that right and scaling becomes arithmetic instead of a gamble.
Every platform will claim the same sale. Only one of them is right.
What usually goes wrong
Reported revenue exceeds actual revenue
Each platform counts the same order, the dashboards look excellent, and the bank account disagrees.
The feed is quietly broken
Missing attributes, stale prices, and out-of-stock products keep serving, so budget flows toward items nobody can buy.
Tracking never recovered from privacy changes
Browser-side pixels alone under-report conversions, and the platform optimizes on incomplete signal without telling anyone.
Prospecting and retargeting share a scoreboard
Retargeting flatters the whole account by re-buying customers you already had, hiding whether new demand is being created at all.
How we approach it
The same discipline we apply everywhere, translated for this kind of business.
Server-side and API-level tracking
Conversions API on Meta and Events API on TikTok alongside GA4 and Google Tag Manager, so measurement holds up after the browser stops cooperating.
Shopping and search by intent
Campaign structure built around buyer intent rather than one catch-all campaign, with search-term mining and negatives keeping waste out.
Audiences kept honest
Cold, warm, and hot segmented deliberately, with dynamic retargeting funnels separated from prospecting so each is judged on its own.
Structured creative testing
Native-format creative tested by hook, format, and CTA, with scaling protocols that move budget on evidence instead of instinct.
From an engagement with a consumer brand:
TikTok campaign management through a structured Business Center setup for an established consumer brand.
Questions owners in this space ask
Which platform should an online store start with?
It depends on whether people already search for what you sell. If they do, Google captures that demand. If your product needs to be seen to be wanted, Meta and TikTok create the demand. Most stores eventually run both sides.
What's a good return on my ad spend?
Honest answer: it depends on your margins, and anyone quoting a universal number is guessing. The real work is knowing your numbers — what a customer is actually worth to you — and measuring every campaign against that.
Do I need new photos and videos to advertise?
Better creative helps enormously, but you don't need a production studio. Simple, honest product videos often outperform polished ads — what matters is showing the product clearly and testing more than one version.
Here's exactly what happens.
No sales layer, no obligation. You'll talk directly with the strategist.
You submit the form
A few lines about your business and what's not working. No pitch deck required.
We look at your current situation
We review what you're running now before we say anything about what you should run.
We talk, like humans
A real conversation about what we saw, what we'd change, and what we wouldn't touch.
You get a written plan and decide
In writing, so it's yours either way. If we're not the right fit, we'll say so.